Fish the Web
As one of my ongoing projects, I work with small organizations (typically non-profits, sometimes small businesses) to get them up and utilizing the internet in productive ways. I find a lot of them can do or have done something with the web, but due to the typical rapid turnover and/or lack of technical skills issues at these types of groups, the work has either never met its potential or just plain stalled. This is mainly due to an approach I view as "giving a fish" (a finished web site or other tool, without a simple way for the organization to maintain it on a day-to-day basis on their own). I prefer to follow an approach of "teaching them to fish" (the web).
I have now done this with several groups I have personal contact with and the results have been very positive. They get a tailored and always low-cost/high value solution set to meet their needs. One that they can feel in charge of, operate on a daily basis and make regular changes to themselves to keep it vibrant and relevant. And I get the great feeling that comes from helping people reach their potential and the satisfaction of a job well done.
A truly win-win outcome.
PS: Periodically I'll post about these projects on my blog, so check there if you are interested.